Author: Junior Dennison-Smith
The New Brands Taking Over Football Shirts
The New Sponsors Competing for Premier League Shirts
The centre of a Premier League shirt is among the most valuable advertising spaces in British sp [...]
Premier League’s Opening Weekend Puts Two Very Different Ambitions On Show
Arsenal opened the defence of their Premier League title on Friday night at the Emirates, hosting a Coventry City side back in the top flight for the [...]
Why Serie A This Season Is Among Europe’s Most Unpredictable Leagues
Italian football has spent the last few years quietly rebuilding its reputation, and this season feels like the payoff. Inter Milan arrive as champion [...]
Football’s Most Expensive Summer Yet
Somewhere between the final whistle of the 2026 World Cup and the first ball of the new domestic season, European football quietly embarked on a spend [...]
Why Football’s Hidden Playmakers Deserve More Recognition
The focus when talking about the best creators in football is on goals and assists. But an attack is usually mounted a step ahead, for example with a [...]
The Most Interesting Coaching Projects in World Football
A coaching project becomes interesting when the manager has more than a famous name and a tactical diagram. The club must recruit for the idea, tolera [...]
The Rise Of Data-Driven Scouting In Modern Football Analysis
Football scouting used to rely on a trained eye, a notebook and a gut feeling formed over ninety minutes in a cold stand. That world hasn't disappeare [...]
Argentina Equal Unwanted Germany Record With World Cup Final Defeat To Spain
Argentina joined Germany in holding one of the least desirable records in FIFA World Cup history after suffering a heartbreaking 1-0 defeat to Spain i [...]
Mind Games: The Psychological Warfare of Football Penalty Shootouts
A penalty shootout is a nerve-wracking and dramatic moment, probably one of the most tense in a match. When a goalkeeper and a penalty taker face each [...]
Will A Period Of Transition Unsettle Newcastle’s Chances of European Qualification?
The 2025-26 season will be one that Newcastle United fans would like to forget about in a hurry. Disappointing Premier League performances eventually [...]