Category: Premier League
Matchday Rituals in 2026: What Fans Do Before, During and After Kick-Off
Ritual is one of the oldest things in football. Older than substitutes, older than most of the clubs that practise it.
The same seat. The same walk [...]
Fernandez Could Be Key To Serious Man City Challenge
Manchester City’s decision to equal the British transfer record of £125m to sign Enzo Fernández feels like far more than the acquisition of another el [...]
The Other Side of a League: Why Survival Battles Shape Football History as Much as Champions
Football history usually remembers the champions.
The photographs show captains lifting trophies, supporters filling city centres and players celeb [...]
The New Brands Taking Over Football Shirts
The New Sponsors Competing for Premier League Shirts
The centre of a Premier League shirt is among the most valuable advertising spaces in British sp [...]
Premier League’s Opening Weekend Puts Two Very Different Ambitions On Show
Arsenal opened the defence of their Premier League title on Friday night at the Emirates, hosting a Coventry City side back in the top flight for the [...]
Premier League Predictions As The 2026-27 Season Kicks Off
WFi writers gave their predictions for the upcoming season, from who will be crowned champions to which players will impress the most throughout the c [...]
Tottenham Hotspur 2026/27 Season Preview: A Fresh Start Under De Zerbi
After two seasons of relegation battles, Tottenham Hotspur will be hoping for a much more settled season under Roberto De Zerbi. Things in North Londo [...]
Football’s Most Expensive Summer Yet
Somewhere between the final whistle of the 2026 World Cup and the first ball of the new domestic season, European football quietly embarked on a spend [...]
EXCLUSIVE: Glen Driscoll On Leading Elite Performance, Celtic, Leicester And Success Alongside Brendan Rodgers
An interview with Glen Driscoll, by Callum McFadden for WFi.
You have worked as Head of Performance at some of the biggest football clubs in the [...]
Every Premier League Club’s Pre-Season Fixtures Ahead Of The 2026/27 Season
With the beginning of the Premier League season not too far away, clubs have already begun their pre-season preparations. Some sides have already play [...]